What Is SaaS Integration?

The integration of SaaS applications with other workflow softwares, known as SaaS integration, is accomplished through APIs that connect two cloud-based apps. After clicking with the other app or on-premises system, the app will request and share data freely. There has never been more SaaS or SASS in the world than there is in the 2010s. SaaS, or Software as a Service, has become a pretty popular term thanks to all the cloud-based tools in the marketplace that help businesses run. It’s essential to make sure you’re maximising your SaaS investment since most companies use one or more SaaS products. Your business can take advantage of a SaaS system. Therefore, this product must contribute to the way you work and fulfil a genuine need. SaaS companies tend to start thinking about providing their customer with product integrations once they have established the core functionality of their product and have some market traction. You can generate leads, reduce customer churn, increase upsells, and increase customer loyalty by offering integrations to your product. Nevertheless, not all integrations are created equal, just as most things are not. The least expensive method of providing integrations to your customers may be tempting, but remember that each plan comes with unique business costs.

Benefits Of Saas Integration

Below are the top reasons why SaaS integration is a good idea:


Is the customer’s subscription up to date? Have you ever worked with a particular prospect before? How are support cases going? SaaS integration prevents staff from checking multiple systems. Also, asking colleagues for updates allows them to answer burning questions directly through an already familiar application. Using it, members of the team can locate data quickly, and employees are less distracted.


It’s incredible how much data is entered into several applications at once or how often data is hopped between them. The time saved will enable them to focus on more critical tasks. You no longer need your customer success managers to update customer cases in both systems once you integrate a ticket-workflow management software system like Zendesk with a CRM like Salesforce. The Zendesk case will automatically be closed in SFDC once the CSM closes it in Zendesk. This process will result in less time spent doing manual work by your customer service representatives. The company can engage with its significant clients proactively, provide thoughtful responses to customers, etc.

Improve Experience

Employees are more likely to enjoy their jobs if they can now complete thoughtful and strategic work. Then your customers are more likely to take the actions that make them happy.

Ways To Offer Integration To Workflow SaaS Product

The products that partners sell must tailor specifically to the needs of their customers if they are to grow their businesses. The demand for this commodity is only going to increase. Hardcoding the needs of all your customers into your software is not possible. The products of customers must also interact with internal systems or third-party applications. Consequently, software companies must ensure that customisation is available by offering extensions, scripts, APIs, and workflow automation software. Only workflow automation users can drag & drop building blocks directly into the app with low or no code. In addition, there are custom integrations that developers can hardcode. Automating business processes is critical in today’s businesses. Unfortunately, such business processes are not always easy to automate. Here are some ways of integration to workflow SaaS product:

Integrates With External API

Customers are often provided with an external API to your product as the first step in enabling integration, allowing them to integrate it themselves. Integrations are created and maintained entirely at the expense of the customer. Customer integrations can also tailor to fit the customer’s specifications. For the customer’s engineers, building integration is very costly and time-consuming. It is very frustrating and time-consuming for users to manually transfer their data out of your application when they will not choose to do it. Customer experience will suffer if the integration is not updated as new API features or versions are released since developers will need to correct it. Users may be left frustrated and need to develop workarounds because developers’ configurations and user needs lack to utilise alignment. There may be long pauses between the developers of the app and its users.

Managed Service Providers Or Resellers Build The Integrations

MSPs and resellers resell SaaS products to clients after modifying the products. Integrations with other systems of customers may add value to their offerings. They typically sell at scale, so they have insight into how their customers use their different products. Integrations are created and maintained at their expense. Some users and customers may experience bad experiences due to faulty configurations or downtime when many parties are configuring and maintaining integrations. Your company’s brand is damaged, and your product’s reputation is damaged. The value that VARs and MSPs add to your products may not match the charges they charge you. The end-user has less control over whether the value provided is worth the investment in some ways.

Third-Party Integration Tool Like Zapier

Using Zapier to integrate with their other applications, a SaaS company can develop a connector with Zapier. It will save your or their developers the trouble of building all the different integrations for your customers to connect your product to other applications. Many applications are accessible via Zapier and similar tools. By clicking your app to a third-party platform, you lose flexibility and control over its configuration. The options are often simplistic and rigid, which might leave customers unhappy. When integrating tools, it is essential to consider the best arrangement of the tools and the customers’ needs.

Integrating With An External API Is Easy For Any Developer Or Company

Businesses can offer third-party developers an external API for their apps if they wish to integrate them without much supervision. Integrating or maintaining them is not necessary. The entry barrier is lowered by reducing partners’ requirements to review or pay fees, potentially allowing more integrations. A popular product or meets a relatively unmet need may encourage third-party developers to add functionality to it. The result is a variety of integration opportunities for your customers.

Integrators Build Certified Integrations

There are in-app integration marketplaces available for all large companies that offer partner-built integrations that have already been certified by or accepted by the company. The standards will often increase with the number of tiers of partners, and sometimes they will be certified integrations. A company may have to review every integration in some cases. Integrating and maintaining them is not a requirement. Although you might not offer your customers complete security, you can still provide some quality. The experience of your customers is still under your control. The most elite tiers of partners are assigned by many platforms, such as Shopify, Box, and Workday, who must fulfil stringent requirements related to integration performance, uptime, security, and support. They can offer customers various integration options with hybrid options while keeping a substantial number of tech partners.

Integrating Your App Natively

The best way for companies to integrate their applications is to know their customers and build integrations that will benefit them. You have the most control over the customer experience when integrations are natively embedded in your app. Installing and using the integration will be seamless since customers don’t have to leave your app. Furthermore, when you build them for your customers, you can provide them with the required configurations. Integrations can provide smooth performance, security, and updates to keep up with API changes and customer demand. You will have to build integrations, and a user interface for your customers in this option, which is the most expensive. It is possible to reduce costs by using a platform dramatically. Initial costs will be higher than outsourcing because they are specially designed to create in-app marketplaces like Pandium. There are different types of integration setups. As companies build out their integration centres, they often direct their customers to third-party tools. Integrations are built in-house, and those developed by partners are approved. The pros and cons of each method need to weigh before deciding the best strategy for your business.

Workflow Tools

You can automate and integrate workflow processes to manage complex business processes, build software products, and add functionality to cloud apps through these platforms. By automating those tedious, repetitive, and time-consuming tasks, you can save time as well as money. This process is one of the reasons the workflow management industry has multiplied. Integration of SaaS is undeniably valuable. What remains is to find out how to utilise this technology most effectively in your business. During the next few years, CIOs and workflow tools administrators like automate-Lah will focus on adequately automating processes and how to do this in the most efficient way possible. Our SaaS integration services provide you with the tools and support that you need to accomplish a successful integration.

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