The world is evolving at an extremely high speed, trends are changing and soon enough, we will enter a new year. The question we must now ask is how the market and hence marketing will be changed in 2022. With the covid-19 pandemic being such a hard hit in most if not all of our lives, there is now a new norm to the daily processes that we were so adapted to. Hence, here are the Top 10 Marketing Metrics that should be considered in 2022.

  1. Invest in Online Events
Online events (such as webinars, seminars, or product launches) is a great way to broaden the reach of your brand to new or existing customers. More brands are starting to participate in online events which also helps them to gather more data on their audiences.
  1. Invest Time and Money toBuild a Strong Brand Image
We live in a world where many people are attracted to material goods and the image is everything. Tobuild a strong image, companies need to go through marketing campaigns, or a more modern way – digital advertising. This can be on platforms like YouTube or Google Ads to increase brand awareness.
  1. Adopt Marketing Automation
Marketing automation makes it more efficient and effective since marketers will be able to automate their workflows and spend less time on repetitive tasks. Customers are becoming more tech-savvy and to appear more and appeal to them better, a company should track what they see online suchas article titles, links being shared from other websites, or even social media posts like Instagram or Twitter about your brand that willaid in their decision-making process.
  1. Think Outside the Box
Innovation is a given and companies are constantly trying to innovate to improve their products to better serve their new or existing customers. If a company wants to appeal to more customers, they have to think outside the box and create new products or services that are unique to them to better cater to the needs of customers whose tastes and preferences may have drastically changed after the pandemic.
  1. Create Business-to-Business (B2B) Content
B2B content marketing is the practice of producing and distributing content to increase brand awarenessand sales for business-to-business companies. Common forms of content marketing include podcasting, social media posts or more commonly now, YouTube partnerships. This works as for consumers who may haveread a blog post on specific solutions, the trust with the brand is built and they would more likely be interested in directly talking with the representative to find out even more about the brand or product.
  1. Personalization
With more and more channels and platforms such as YouTube, Instagram or Podcasts, for potential customers to a consumer, there will also be more and different ways for brands to communicate with their customers to engage with their brand. Being on different channels allows companies to personalize their message to distinct audience groups and appeal to them in specific ways. What entices a secondary student is vastly different to that of a working parent. Using different platforms allow brands to reach a larger audience.
  1. Becoming a Thought-Leader and Educate Rather Than Hard-Selling
Although there are no official figures, it is estimated that the average person encounters between 6,000 to 10,000 ads every single day directly or indirectly. This means that consumers start becoming immune and tend to ignore hard-selling tactics and hence a company should switch to a more educational direction – educating a consumer on why they should use their product and how the product can help them fix a problem or better their lives.
  1. Own Your Audiences
This allows companies to ensure that the message they want to send to their followers or subscribers actually reaches them, rather than being bombarded by a whopping of other advertisements alongside it. There are over 6 million businesses thatuse Facebook ads to reach their target audiences and rely on external platforms would not aid in marketing as most consumers would just skip over the ads they see.
  1. Become a Better Storyteller
Brands need to deliver their message in a way that tells stories about their products or services, how the product or service solved a specific problem that they may relate to, rather than just speaking about how wonderful and amazing the product or service is. It may not directly sell a product but it will more likely entice the consumer to want to try it.
  1. Simplicity rather than Content
Consumers have become more interested in high-quality and unique content. But because the amount of information on the internet is enormous it has become more and more challenging to deliver high-quality, unique content. Through longer and more educational content through blog posts and articles, they will be able to reach their audiences and entice them to become more interested in the brand and its products.

With Google announcing that it would end cookie tracking in early 2022, businesses must find new ways that they aren’t used to, to market their products, otherwise, they may lose competitiveness within their industry.

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